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Why Master Instagram Highlights Matter for Your Profile: Instagram Highlights are more than just a decorative feature—they’re a powerful strategy for increasing engagement, building brand identity, and driving traffic. With over 2 billion monthly active users on Instagram, standing out is essential. Highlights let you curate your best Stories, showcase your personality, and guide visitors to take action. But how exactly do they work, and why should you prioritize them? Let’s dive into the data, strategies, and real-world examples that prove their value.
What Are Master Instagram Highlights?
Instagram Highlights are permanent collections of Stories that stay visible on your profile, right below your bio. Unlike regular Stories, which disappear after 24 hours, Highlights allow you to curate and organize content into themed categories. These categories could range from “Tutorials” and “Testimonials” to “Behind-the-Scenes” or even seasonal collections. Highlights provide a way to feature and keep your best content accessible for longer.
How Do Instagram Highlights Work?
Creation:
To create a Highlight, simply post a Story as you normally would. After posting, tap the “Highlight” button below the Story preview to save it for future viewing.
Customization:
You can personalize each Highlight with a title and a cover image to reflect its content. This allows you to create a cohesive, branded look that aligns with your aesthetic or business goals.
Organization:
Instagram lets you rearrange or update your Highlights anytime, so you can keep them fresh and aligned with your current priorities. This flexibility ensures your profile stays dynamic and relevant.
Why This Matters:
Instagram Highlights act as a 24/7 storytelling tool. They are always accessible to users visiting your profile and serve as a valuable reference point for potential customers, collaborators, or followers.
For instance, Nike uses Highlights to promote product launches and events, keeping their audience engaged long after the Stories originally air. Influencers like Chiara Ferragni leverage Highlights to showcase collaborations, ensuring that their branded content stays visible for as long as they want it to. By categorizing content into specific themes, you can keep your most important posts front and center, making it easy for visitors to find what matters most to them—and to you.
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Ultimately, Instagram Highlights help solidify your brand’s identity, drive action, and elevate your presence on the platform.
Step-by-Step Guide to Creating Instagram Highlights
Step-by-Step Guide Instagram highlights: Struggling to make your Instagram profile stand out? With over 2 billion active users, Instagram’s Highlights feature is your secret weapon to showcase your brand’s personality, products, or services long after Stories disappear. In this guide, you’ll learn how to create Instagram Highlights that captivate your audience, along with pro tips for choosing the right Stories and naming your Highlights for maximum impact. Let’s transform your profile into a visual storytelling powerhouse!
Instagram Highlights allow you to curate your best Stories into permanent collections on your profile. Follow these steps to master how to create Instagram Highlights like a pro:
1. Access the Highlights Feature
- Step 1: Open your Instagram profile and tap the “+” button under “Story Highlights.”
- Step 2: Select Stories from your archive or upload new content.
Pro Tip: Use Instagram’s “Save to Archive” setting to retain Stories for future Highlights. This ensures you always have a pool of content to choose from.
2. Edit Your Highlight Cover
- Step 1: Tap “Edit Cover” while creating or editing a Highlight.
- Step 2: Choose a frame from your Story or upload a custom image. The ideal size for a Highlight cover is 1080×1920 pixels.
Tools like Canva offer free Highlight cover templates for branded designs, allowing you to create eye-catching visuals that match your profile’s aesthetic.
3. Organize Highlights Strategically
- Group your Stories by theme, such as “Tutorials,” “Reviews,” or “Behind-the-Scenes.”
- Reorder Highlights by tapping and holding them on your profile.
This step helps your audience easily navigate through your content, improving their experience on your profile.
4. Update Highlights Regularly
- Add new Stories to existing Highlights to keep content fresh.
- Delete outdated Highlights to maintain a clutter-free profile.
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Why This Works: Regularly updating your Highlights can increase profile visits by 34% (Social Media Today), making them a crucial tool for engagement.
Choosing the Right Stories for Your Highlights
Your Highlights should reflect your brand’s identity and resonate with your audience. Here’s how to choose the right Stories:
1. Prioritize Evergreen Content
What to Include:
- Tutorials, FAQs, or Product Demos
- Customer Testimonials or Success Stories
- Brand Milestones (e.g., “Our Journey” or “Awards”)
What to Avoid:
- Time-sensitive promotions (e.g., “Flash Sale”)
- Trending memes unrelated to your niche
Example: Glossier’s “How To” Highlight features skincare routines, driving consistent engagement.
2. Align Stories with Audience Interests
- Analyze Instagram Insights to identify top-performing Stories.
- Repurpose viral content (e.g., a Reel with 10K views) into a Highlight.
This ensures you’re putting the content your audience loves front and center.
3. Use Highlights for Navigation
Treat Highlights as a menu for your profile:
- “Shop Now” (links to products)
- “Contact Us” (directs users to DMs or emails)
- “Services” (explains offerings)
Pro Tip: Use a “Welcome” Highlight to introduce new followers to your brand and let them get to know your content better.
4. Maintain Visual Consistency
Apply the same filter or color scheme to all Stories in a Highlight for a cohesive look.
Tools like Adobe Spark or Unfold can help unify your aesthetic and give your profile a polished feel.
Data-Backed Insight: Profiles with cohesive Highlights see 27% higher follower retention (HubSpot), so consistency is key to building a loyal audience.
Naming Your Highlights for Maximum Impact
A compelling name can grab attention and improve discoverability. Master naming your Highlights for maximum impact with these strategies:
1. Keep It Short and Clear
- Use 1-3 words (e.g., “Menu,” “Travel,” “Tutorials”).
- Avoid vague titles like “Stuff” or “Miscellaneous”.
Clear, descriptive names help your audience quickly understand what each Highlight is about.
2. Add Emojis for Visual Appeal
- Emojis break up text and convey tone.
- Example: “🌍 Travel” or “⭐️ Reviews”
Caution: Don’t overdo it—stick to 1-2 emojis per title to keep it clean and readable.
3. Incorporate Keywords
Use terms your audience searches for. For example, “Vegan Recipes” is more searchable and engaging than just “Food.”
Tools like AnswerThePublic help identify trending keywords in your niche.
4. Test and Optimize
- A/B test names to see which titles drive more clicks.
- Update titles seasonally (e.g., “Holiday Gift Guide” in December) to keep content relevant.
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Regularly optimizing your Highlight names keeps your profile fresh and engaging, encouraging users to check back often.
Designing Eye-Catching Instagram Highlight Covers
Instagram’s visual-first platform thrives on aesthetics, and your profile’s Highlight Covers are prime real estate for branding. With over 200 million businesses on Instagram, standing out requires more than just good content—it demands strategic design. Highlight Covers act as the “first impression” for visitors, guiding them to explore your Stories and connect with your brand. But how do you design Instagram Highlights that captivate and convert? This guide dives into free tools, brand alignment strategies, and actionable tips to elevate your profile.
Free Tools to Create Stunning Highlight Icons
Creating professional Highlight Covers doesn’t require a design degree or expensive software. Below, we’ve curated five free tools to help you design Instagram Highlights that align with your brand and boost engagement.
1. Canva: User-Friendly Drag-and-Drop Design
Canva reigns supreme for its simplicity and versatility. With pre-sized Instagram Highlight Cover templates (1080×1920 pixels), you can:
- Customize colors to match your brand palette.
- Add icons, text, and shapes with a single click.
- Use the “Brand Kit” feature to save logos, fonts, and colors for consistency.
Pro Tip: Search for “Instagram Highlight Icons” in Canva’s template library for instant inspiration.
2. Adobe Spark: Professional-Grade Designs
Adobe Spark offers advanced features for free, such as:
- AI-generated color palettes based on uploaded brand assets.
- Animated Highlight Covers (yes, motion grabs attention!).
- High-resolution exports optimized for mobile viewing.
Case Study: A lifestyle blogger increased profile visits by 40% after switching to Adobe Spark’s animated covers.
3. Figma: Collaborative Design for Teams
Figma shines for collaborative projects. Use it to:
- Share design files with team members in real-time.
- Create reusable components (e.g., borders, icons) for future covers.
- Export covers in SVG format for crisp, scalable visuals.
4. Crello: Stock Assets Galore
Crello’s library of 60,000+ templates and stock images simplifies design. Key perks include:
- Transparent PNG icons (no awkward backgrounds).
- Social media scheduler integration (design and post in one place).
5. Snappa: Speed Over Complexity
Snappa is ideal for quick, effective designs. Features include:
- One-click resizing for Instagram Stories, Highlights, and posts.
- Pre-made gradients for modern, eye-catching backgrounds.
Action Step: Experiment with 2-3 tools to find your fit. Consistency in style matters more than tool complexity.
Matching Covers to Your Brand Aesthetic
Your Highlight Covers should feel like a natural extension of your brand. Here’s how to design Instagram Highlights that reinforce your identity:
1. Color Psychology: Speak Without Words
Colors evoke emotions. For example:
- Blue = Trust (great for finance or wellness brands).
- Pink = Playfulness (ideal for beauty or lifestyle niches).
- Black/White = Minimalism (suits luxury or tech brands).
Pro Tip: Use tools like Adobe Color to extract HEX codes from your logo and apply them to covers for brand consistency.
2. Typography: Less Is More
Avoid cluttering covers with too much text. Instead:
- Use one font family (e.g., bold for icons, light for subtitles).
- Ensure readability on mobile screens (test zoomed-out previews).
Example: Glossier uses clean, sans-serif fonts to mirror its “effortless beauty” ethos.
3. Icon Style: Cohesion Is Key
Icons should follow a unified theme:
- Line Icons: Sleek and modern.
- Filled Icons: Bold and attention-grabbing.
- Custom Illustrations: Unique but time-intensive.
Tool Suggestion: Flaticon offers thousands of free icons sorted by style.
4. Template Systems: Save Time, Stay Consistent
Create a “template bank” for future covers by:
- Saving layered design files (e.g., PSDs in Photoshop).
- Noting HEX codes, font sizes, and icon sources for easy reference.
Brand Spotlight: Nike uses templated covers with consistent checkmark motifs, aligning with its “Just Do It” messaging.
5. Test and Refine
Use Instagram Insights to track which covers drive the most story views. A/B test:
- Color variations (e.g., red vs. orange for “Sale” highlights).
- Icon styles (minimalist vs. detailed).
Data-Driven Tip: Profiles with cohesive Highlight Covers see 25% longer dwell time, according to HubSpot.
By using these tips, you can craft Instagram Highlight Covers that not only look great but also drive more engagement and reflect your brand’s personality. Consistency, creativity, and understanding your audience’s preferences will help you create a profile that resonates and stands out!
Organizing Your Highlights for Maximum Impact
Instagram Highlights are a goldmine for boosting engagement, showcasing your brand’s personality, and driving traffic. But without a strategic approach, they can become cluttered and ineffective. In this guide, you’ll learn how to organize Instagram Highlights to captivate your audience, improve discoverability, and keep your profile looking polished. Let’s dive into actionable strategies backed by data and real-world success stories!
Grouping Content by Theme or Category
The key to organizing Instagram Highlights is creating a cohesive visual story. Grouping content by theme or category helps users quickly find what they’re interested in, increasing dwell time and engagement. Here’s how to do it right:
1. Identify Your Core Themes
Start by auditing your content. What topics resonate most with your audience? Here are some example themes you might want to consider:
- Product Demos: Showcase how your products solve problems.
- Behind-the-Scenes: Humanize your brand with team stories or office culture.
- Tutorials/How-Tos: Share quick tips related to your niche (e.g., makeup tutorials for beauty brands).
- User-Generated Content (UGC): Repost customer photos to build trust.
- Events/Promotions: Highlight limited-time offers or past campaigns.
Proof: A 2023 Social Media Examiner report found that profiles with themed Highlights saw a 40% increase in profile visits compared to disorganized ones. For example, Glossier uses categories like “Skincare Routines” and “Makeup Looks” to streamline navigation, making it easy for visitors to browse relevant content.
2. Design Consistent Highlight Covers
Custom icons or branded covers unify your profile. Use tools like Canva or Adobe Spark to design covers that match your brand colors and fonts.
Example: A fitness coach might use dumbbell icons for workout guides and avocado graphics for nutrition tips, aligning the design with their overall branding.
3. Prioritize High-Value Content
Place your most important Highlights (e.g., “Shop Now” or “Services”) at the front of your profile. Instagram allows you to reorder them, so leverage this feature to guide visitors toward conversions and critical actions.
4. Use Descriptive Titles
Keep titles short but clear. Instead of using vague titles like “Travel,” try something more specific like “Europe 2024” or “Travel Hacks.” This specificity helps users decide which Highlights to explore.
5. Refresh Based on Analytics
Check Instagram Insights to see which Highlights get the most views. Double down on popular themes and archive underperforming ones.
Pro Tip: Link related Highlights in your Stories. For example, a food blogger can add a “Swipe Up” sticker in a Recipe Highlight to direct traffic to a “Kitchen Tools” Highlight, connecting content seamlessly and keeping users engaged.
Updating Old Highlights Without Losing Engagement
While consistency is key, outdated Highlights can make your profile feel stale. Here’s how to update old Highlights strategically:
1. Audit Existing Highlights
Review your current Highlights and ask:
- Is this content still relevant?
- Does it align with my current branding?
- Are there gaps in my content strategy?
Delete or archive Highlights that no longer serve your goals. For instance, a holiday sale from 2022 can be archived to avoid confusion.
2. Repurpose Evergreen Content
Transform timeless posts into refreshed Highlights. A fitness influencer could update a “Home Workouts” Highlight by adding new routines while keeping foundational videos.
Proof: According to HubSpot, profiles that update Highlights quarterly see 25% higher follower retention than those that don’t.
3. Avoid Deleting Popular Highlights
Instead of removing a Highlight with high views, edit its content. Instagram lets you add or remove Stories from existing Highlights. Swap outdated Stories with new ones while retaining the title and cover to preserve SEO value and engagement.
4. Tease Updates in Stories
Announce changes to your audience to maintain transparency. Post a Story saying, “We’ve updated our ‘Travel Guides’ Highlight with new destinations – check it out!” This keeps followers engaged and curious about the refreshed content.
5. Leverage Seasonal Updates
Rotate Highlights based on seasons, holidays, or trends. For instance, a fashion brand might create a “Summer Edit” Highlight during warmer months and replace it with “Holiday Lookbook” in December. This keeps your content feeling fresh and timely.
6. Monitor Engagement Post-Update
After making changes, track metrics like views, shares, and profile visits. Use A/B testing: Compare engagement on a revamped “Recipes” Highlight versus an older version to gauge its effectiveness.
Pro Tip: Use Instagram’s “Highlight Links” feature to drive traffic to blogs or product pages. For example, link a “Shop Now” Highlight directly to your website’s checkout page, providing a direct call to action.
Tools to Streamline Highlight Organization
Use these tools to streamline the creation, scheduling, and management of your Instagram Highlights:
- Planoly: Schedule and categorize Stories in advance, making sure you post consistently and in an organized way.
- Linktree: Direct followers to multiple Highlights via your bio, ensuring they can access key content quickly.
- InShot: Edit Stories with text overlays and transitions for a polished look, perfect for making Highlights look visually cohesive.
Creative Ideas to Make Your Highlights Stand Out
Instagram Highlights are a goldmine for storytelling, branding, and engagement. With over 2 billion active users on the platform, standing out requires more than just pretty icons. To captivate your audience, you need creative Instagram highlight ideas that blend authenticity, strategy, and community. In this guide, we’ll dive into two powerhouse strategies: Behind-the-Scenes Highlights and User-Generated Content Highlights. These approaches not only boost visibility but also build trust and loyalty. Let’s explore how to transform your Highlights from static folders to dynamic storytelling tools.
Behind-the-Scenes Highlights for Authenticity
Behind-the-scenes (BTS) content is a magnet for engagement. A 2023 study by Sprout Social found that 70% of consumers feel more connected to brands that share BTS content. Why? It humanizes your brand, breaks down the “perfect” facade, and fosters relatability.
Why Behind-the-Scenes Content Works
- Builds Trust: Showing real people and processes makes your brand approachable.
- Boosts Engagement: Followers love exclusivity. BTS content often sees 35% higher engagement rates than polished posts.
- Encourages Loyalty: Followers who see your “messy middle” become invested in your journey.
Example: Glossier uses BTS Highlights to showcase product development, from lab trials to packaging designs. This transparency turns customers into brand advocates, creating a deeper connection with the audience.
How to Create Engaging BTS Highlights
- Showcase Daily Routines: Film your team brainstorming, designing, or even taking coffee breaks.
- Document Events: Share snippets from photoshoots, pop-ups, or conferences.
- Leverage Bloopers: Imperfections resonate. A blooper reel from a video shoot adds humor and relatability.
Pro Tip: Use apps like Canva or Unfold to add consistent filters or text overlays. This maintains branding while keeping content casual and fun.
Tools to Elevate Your BTS Strategy
- InShot: Edit raw clips into cohesive stories.
- Preview.app: Plan Highlight covers that align with your grid.
- Poll Stickers: Ask followers what BTS content they want next (e.g., “Behind the design vs. Behind the shoot?”). This encourages interaction and makes your followers feel involved in the creative process.
User-Generated Content Highlights to Build Community
User-generated content (UGC) turns followers into collaborators. According to HubSpot, UGC posts receive 4.5x higher conversion rates than brand-only content. By curating UGC Highlights, you celebrate your community while fueling social proof.
Why UGC Highlights Drive Growth
- Social Proof: When others endorse your brand, it builds credibility and trust.
- Strengthens Relationships: Featuring followers makes them feel valued and appreciated.
- Saves Time: UGC provides ready-made content, allowing you to focus on other creative aspects.
Example: GoPro’s #GoProHighlights gallery is a masterclass in UGC. Adventurers worldwide submit clips, which GoPro curates into Highlights like “Epic Adventures” and “Travel Tips.” These highlights not only celebrate the brand’s community but also provide valuable content to their audience.
How to Encourage UGC Submissions
- Launch Hashtag Campaigns: Create a unique hashtag (e.g., #MyBrandStyle) and incentivize submissions with shoutouts or prizes.
- Host Challenges: A weekly photo contest with themes (e.g., “Best Sunset Pic”) sparks creativity and engagement from your followers.
- Feature Consistently: Share UGC on a regular basis (e.g., weekly or bi-weekly) to keep followers engaged and involved.
Pro Tip: Always ask permission before reposting. A simple DM like, “We love your post! Can we feature it?” builds goodwill and keeps your community engaged.
Curating UGC Like a Pro
- Organize by Theme: Group UGC into Highlights like “Customer Stories” or “Fan Art” for easy navigation.
- Add Context: Use text overlays to explain why you love a post (e.g., “Jen’s stunning beach setup with our picnic blanket!”). This personal touch helps to connect with your audience.
- Mix Media: Blend photos, videos, and testimonials for variety and interest.
Tools to Streamline UGC Curation
- TINT: Aggregates UGC from multiple platforms, allowing you to curate content from across social media.
- Later: Schedule UGC posts and track performance, helping you manage and analyze user-submitted content effectively.
💡 Expert Tips to Boost Engagement with Instagram Highlights
Instagram Highlights aren’t just digital scrapbooks—they’re powerful tools to grow your audience, drive action, and build brand loyalty. With over 500 million daily active Instagram Stories users, Highlights offer a permanent showcase for your best content. But how do you turn casual viewers into loyal followers? In this guide, you’ll learn data-backed strategies to maximize engagement, including how to use Highlights to drive traffic to your bio link and leverage them for product launches.
👉 Example: Glossier’s “Shop” Highlight drives 30% of their website traffic by linking directly to product pages.
🚀 Using Highlights to Drive Traffic to Your Bio Link
Why Bio Links Matter
Your Instagram bio link is the only clickable URL on your profile, making Highlights a critical funnel for traffic. To optimize this:
- Create a Dedicated “Link in Bio” Highlight
- Use a custom cover with bold text like “CLICK HERE” or “NEW LAUNCH.”
- Add Stories that tease exclusive content (e.g., “Swipe up for our free eBook”).
- Use CTAs in Story Captions
Pair Highlights with Stories that include:- Swipe-Up Links (for accounts with 10k+ followers).
- “Tap the link in our bio” text overlays.
- Polls or quizzes to engage users before redirecting them.
- Track Performance with Analytics
Use Instagram Insights or tools like Later.com to monitor:- Tap-Forward Rate: how many users viewed the next Story.
- Exit Rate: how many left after seeing your CTA.
Common Mistakes to Avoid:
- Overloading Links: Stick to one primary CTA per Highlight.
- Ignoring Mobile Users: 89% of Instagram users access the app via mobile—ensure your bio link is mobile-friendly.
🎯 Leveraging Highlights for Product Launches or Promotions
Pre-Launch Hype with Highlights
Build anticipation by:
- Teasing products in a “Coming Soon” Highlight.
- Share behind-the-scenes clips of product development.
- Use countdown stickers to create urgency.
Example: Nike’s “Air Max Day” Highlight generated 1.2M views before launch.
Showcase Features in a “How It Works” Series
- Break down product benefits into 3-5 Stories.
- Use before/after visuals or customer testimonials to enhance the message.
Post-Launch Strategies
- Create a “Sold Out” Highlight: Redirect users to waitlists or similar products.
- Repurpose User-Generated Content: Feature customer posts in a “Fan Love” Highlight.
Boost Sales with Shoppable Highlights
- Tag products in Stories saved to Highlights (available for business accounts).
- Use Highlights to bundle products (e.g., “Summer Essentials Kit”).
Future Trends in Instagram Highlights: What to Expect in 2025
Instagram Highlights are evolving from static Story collections to dynamic tools for storytelling, sales, and audience engagement. With 1.4 billion users interacting with Instagram Stories daily, the platform is poised to introduce groundbreaking features by 2025. This blog uncovers the future of Instagram Highlights, backed by industry predictions, beta feature leaks, and actionable Instagram story highlights tips to future-proof your strategy.
Predicted Features: Interactive Highlights and Analytics
By 2025, Instagram Highlights will likely integrate AI-driven interactivity and deeper analytics. These updates aim to help brands personalize content, boost conversions, and measure ROI more effectively. Let’s break down the top trends.
1. AI-Powered Interactive Polls & Quizzes
Instagram is testing AI tools that auto-generate polls or quizzes based on your content. For example, a bakery could post a Highlight titled “Cake Flavors” with a quiz like, “Which dessert matches your personality?”
Why It Matters:
- Interactive polls increase engagement by 52% (HubSpot).
- Personalized quizzes can drive a 30% higher click-through rate to websites.
Instagram Story Highlights Tip: Start experimenting with polls in your existing Highlights. Use tools like Canva to design engaging quiz templates.
2. Shoppable Highlights with AR Try-Ons
Augmented Reality (AR) is reshaping e-commerce. By 2025, brands may embed AR “try-on” features directly into Highlights. Imagine a skincare brand using a “Glow Up” Highlight where users test products via their camera.
Case Study:
- Sephora’s AR tool boosted conversion rates by 11x by letting users virtually test makeup.
Pro Tip: Use Instagram’s Product Tags in Stories now to prepare for shoppable Highlights.
3. Advanced Highlight Analytics
Future analytics could track metrics like:
- Heatmaps showing which parts of a Highlight users rewatch.
- Demographic Data revealing age, location, and interests of viewers.
Instagram Story Highlights Tip: Use current Instagram Insights to identify top-performing Stories. Prioritize these in Highlights to maximize views.
How to Prepare: Instagram Story Highlights Tips for 2025
Adapting early ensures you stay ahead. Here’s how to leverage these trends today.
Optimize for Mobile-First Interactivity
- Design Vertical Content: 85% of users watch Stories on mobile (Instagram Data). Ensure Highlights are legible in vertical format.
- Add Subtle CTAs: Use arrows or GIFs to guide users to swipe or tap.
- Tool Recommendation: Use Adobe Spark to create mobile-optimized Highlight covers.
Build a Content Library for AI
AI tools will require vast content libraries to auto-generate quizzes or polls. Start organizing your Stories into categories like:
- Customer testimonials
- Product demos
- Tutorials
Instagram Story Highlights Tip: Archive old Stories instead of deleting them. Future AI tools may repurpose this content.
Partner with Micro-Influencers
Collaborative Highlights featuring influencers can expand your reach. For example, a fitness brand could co-create a “Workout Challenges” Highlight with a trainer.
Stat: Micro-influencers drive 60% higher engagement than mega-influencers (Later).
Conclusion: Elevate Your Instagram Game with Stunning Highlights
To Master Instagram Highlights in 2025, embrace interactivity, analytics, and mobile-first design. Start implementing these Instagram story highlights tips today to build a loyal audience and boost sales.